Writing wine labels is a bit like writing Haiku ... in a straightjacket ... while drinking. Project requests often sound like this: "We need this copy to really project the irreverent personality of our brand, but also to sound ultra-premium; it is imperative that you include these 48 descriptors the winemaker provided and a thorough description of the appellation. Oh, and the label design will accommodate no more than 14 words."
But somehow, these can be some of the most fun projects we work on. (Really!) Each word has to work REALLY, REALLY HARD to do its job. It's a challenge. And we're up for it.
Need your labels to work harder? Call us! (707) 527-8423.