Whether you think social media is the best thing ever invented ... or a necessary evil you are forced to deal with ... the fact is that social media is here to stay - and it is an ever changing, ever more important way to reach your customers.

Very few companies have a dedicated social media manager. So how do you integrate this channel into your communications?

We can help you get established on key social channels.We can help you set reasonable, achievable goals, then help you ensure you can support your social program, either with internal training or with ongoing support from us.

Pick the low-hanging fruit. Stay aware of important changes in the medium. Understand why people are using social media. And fully commit to key social channels that bring the most return to your brand, rather than trying to be everything to everyone.

Contact us at (707) 527-8423 or keli.vice@vicecommunications.com.